Machine Language Industrial Design
Product Design

Helmet Design

Sunglasses Design

Sporting Goods Design

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Machine Language is an award-winning industrial design firm offering beautiful styling development and innovative functional solutions. We are always looking for interesting projects to collaborate on. Please do not hesitate to contact me to discuss your design project.

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John Larkin Industrial Designer

John Larkin, President
Machine Language
617 N Jefferson
Moscow, Idaho 83843 USA

208.883.0100 Pacific Time

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Everything on this site was designed by
me right here in beautiful Moscow, Idaho.

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Machine Language

Good.
Fast.
Smart.

618 architecture design
Limar Helmet Design
Nike AirBench furniture design
from top:
House at 618 N. Jefferson, Moscow Idaho

Limar 911 helmet design

Nike 'AirBench' furniture design, with Richard Elder, Nike

Serfas 'Mirador' sunglasses design

CAD and PhotoShop rendering for bike computer design

Bike computer design
“John is the ideal designer. He listens carefully and is easy and fun to work with. In addition to great aesthetics and function, his designs encompass a depth of understanding for manufacturing and marketing that add tremendous value to our products.”

David G. Alexander, Ph.D., CEO
IVUS Energy Innovations
Schwinn bicycle helmet design
'Bravo XC' helmet for Six Six One, also sold as Schwinn 'Atlas'
CNC 'Bullet' pump and 'Carbon One' pump for Serfas
recumbent fitness design
“John Larkin is the most productive, easiest to manage industrial designer I have ever worked with”

Josh Defosset, Specialized Bicycles
Horizon Fitness recumbent bicycle design
Park Tool pump industrial design
"A great guy with a great eye" 

Mike Milano, D8
PFP-2, PFP-3 floor pumps for Park Tool
'Shilo' sunglasses design
Limar 907 helmet design
"strikingly futuristic and aerodynamic design"

New York Times 4.21.2006 article about "American Streamlined Design: The World of Tomorrow" exhibit

Limar 907 bicycle helmet design
'Kred' sunglasses design
These are the first of close to 40 sunglasses I've designed by now.
Bicycle saddle design
Women's triathlon saddle design for Serfas
Troxel equestrian helmet design
"John Larkin is a gentleman who we like and trust. He is an excellent listener and communicator. He executes his work on time at reasonable costs. We heartily recommend him to others."

Richard Timms, CEO Troxel

Troxel 'Sierra' equestrian helmet
This helmet has leather and cordura accents inspired by outdoor gear.
Serfas 'Bonneville'
field testing sunglasses
The Legendary Lance Levy field testing a pair of Traitors in the Idaho backcountry.
Troxel Orion equestrian helmet
"I was aware of your expertise in designing cycling helmets; you have now proven to me that you also have superb creativity in equestrian helmets and in soccer headgear."

Dennis Piper, Full 90 Soccer

Troxel 'Orion'
With an inmolded shell, soft-edge visor and leather accents, the Orion was a breakthrough helmet for Troxel, a leader in equestrian helmets
Industrial design for grip
Technical rendering for Serfas grip design
Serfas ergonomic bicycle grip design
Rockwood Stool furniture design
Table, Lamp, and Chair Competition “Grand Award” for furniture
'Rockwood' stool, 1985
Trek Himal helmet design

Mountain Bike Action “Best in Show”
(Himal helmet).

Mountain Bike Magazine “styling was best of this bunch” (Himal helmet).

Trek 'Himal' Team Edition helmet
Serfas 'Force 5' sunglasses design.
I usually name projects as part of the process.
Horizon fitness equipment design

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Contact:
208.883.0100 Pacific Time

Fitness equipment design for Horizon Fitness
Serfas helmet-mounted light design
cover of VeloNews
“The work you have done has taken Trek from a distant supplier in helmets to having some of the best product available”.

Chris Cox, Trek Bicycle
Cover of VeloNews!
Trek Photon helmet
Serfas 'Karv'
Speedshell helmet design
"Trek's SpeedShell helmet is beautifuly sculpted and highly aerodynamic."

climbonbikes.co.uk

Trek 'SpeedShell' road helmet design
rRetention system industrial design
Trek 'Rite Tite' retention system
Kendo bicycle helmet design
“Prettiest helmet design never produced”.

John Larkin, Machine Language
'Kendo' helmet concept design for Trek
Computer console design
Vision Fitness 'iNet' console design
Furano saddle design
Serfas 'Furano' racing saddle with Ti rails and carbon bumpers
Fitness equipment design elliptical trainer
Happy man on his Horizon Fitness elliptical trainer
Serfas 'Aileron' interchangeables
Serfas 'Drop'
Minitool bicycle accessory design
Serfas 'Zipper' minitool design
Serfas 'Arena' sunglasses design
Ski helmet design
"John is the right guy - I was very impressed with the model, his tooling knowledge and his overall attitude." 

Dave Kunze, 1011 Interactive

LS-1 Ski helmet design
This is a painted clay presentation model.
Serfas 'Fallon'
Best Buy Trek helmet design
Consumer Reports “Best Buy” (Vapor helmet). Twice!
Trek 'Vapor'
Over 1 million of this entry-level helmet were sold.
Serfas 'Sike'; all-around sports sunglasses design
Vigor bicycle helmet design
"...an impressive portfolio of helmets..." 

Randy Swart
Bicycle Helmet Safety Institute
www.helmets.org
Vigor Fast Trax bicycle helmet design
Serfas 'Kuda'
Serfas 'Hunter'
Serfas 'Traitor'
UI Engineering car design "John was awesome! He totally stepped us 'outside the box'." 

Joshah Jennings, University of Idaho Engineering
'Vandal Racing' car.
I worked with University of Idaho students on 'Stealth' bodywork for their car project.
Machine Language | Industrial Design

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Contact:

208.883.0100 Pacific Time

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